AI Usage Policy
Last Updated: 6 January 2026
This AI Usage Policy explains how Bherva's AI-powered features may be used and what limitations apply. It covers all AI-enabled services, including Selira Chat, Selira Voice AI, and AI-related consultancy work.
By using Bherva's AI features, you agree to this policy.
1. Purpose of This Policy
Bherva provides AI tools to assist with communication, automation, and productivity. AI is intended to support human decision-making, not replace it. This policy exists to ensure responsible, ethical, and lawful use of AI.
2. Nature of AI Outputs
AI-generated responses:
- Are produced automatically based on probabilistic models
- May be inaccurate, incomplete, or outdated
- Do not represent verified facts unless independently confirmed
AI outputs are provided "as-is" and should be reviewed before use.
3. No Professional Advice
Bherva's AI services do not provide:
- Legal advice
- Medical advice
- Financial or investment advice
- Regulatory or compliance advice
You must not rely on AI-generated outputs as a substitute for professional judgment.
4. User Responsibilities
When using AI features, you are responsible for:
- Reviewing and validating outputs before use
- Ensuring compliance with applicable laws and regulations
- Informing end users when they are interacting with an AI system
- Obtaining required consent for AI-driven voice or chat interactions
Bherva is not responsible for actions taken based on AI-generated content.
5. Prohibited AI Uses
You must not use Bherva's AI services to:
- Impersonate individuals or organizations
- Generate or spread false, misleading, or deceptive information
- Engage in harassment, abuse, or discrimination
- Perform illegal surveillance or unauthorized data collection
- Violate privacy, intellectual property, or data protection laws
- Generate content involving harm, violence, or exploitation
6. Voice AI Specific Rules
For Selira Voice AI:
- You are responsible for complying with call recording and consent laws
- You must not use voice AI for robocalls, spam, or deceptive outreach
- You must not mimic real individuals without explicit authorization
7. Data Handling & Training
- Bherva does not claim ownership of your data
- AI processing is performed to deliver requested functionality
- Private customer data is not used to train public AI models unless explicitly stated
- Data usage follows our Privacy Policy
8. Transparency & Disclosure
You are encouraged to:
- Clearly disclose AI usage to end users
- Avoid presenting AI-generated content as human-generated when it is not
- Provide human escalation paths where appropriate
9. Enforcement
Violations of this policy may result in:
- Warnings
- Suspension of AI features
- Termination of service access
- Reporting to authorities if legally required
10. Changes to This Policy
This policy may be updated as AI technologies and regulations evolve. Changes will be posted with an updated date.
11. Contact
For questions about AI usage or responsible deployment, contact Bherva through the official website.